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Bayliss to replace PGA-bound Ferguson at Carden Park

THE PGA has appointed Carden Park’s Hamish Ferguson as its new executive director – commercial.

This appointment follows on from the announcement last December where it was confirmed deputy chief executive Robert Maxfield will succeed Sandy Jones as chief executive of The PGA when he steps down in 2017. Ferguson will assume commercial responsibility for The PGA – a role currently undertaken by Maxfield.

He brings a wealth of experience having successfully managed a number of other hotels before Carden Park, which he leaves after 20 years as general manager. He has a proven track record of delivering exceptional financial performance at Carden Park and during his time at the Cheshire hotel he also supported and hosted many PGA tournaments including the PGA Professional Championship, the PGA Fourball Championship and five PGA Seniors Championships.

His key focus will be on delivering commercial value to The PGA through its world-renowned brand as well as assuming overall responsibility for the Association’s sponsorship at both national and regional level. Delivering tournament sponsorship and commercial relationships is a key strategy to allow the Association to provide Member benefits and continued investment in Member service and support. Hamish will join The PGA team from November 1.

David Murchie, chairman of The PGA, said: “With the announcement of Sandy stepping down and Rob succeeding him as chief executive of The Association, it was important that we recruited someone to carry out Rob’s previous responsibilities in the commercial area of our business. We are delighted that Hamish has accepted the opportunity to join The PGA team.”

Sandy Jones, chief executive added. “It is essential that The PGA have a strong commercial strategy. Our commercial relationships are critical in allowing us to deliver member benefits as well as providing us with the funds to support our member support programs. Hamish has an excellent record in delivering results and we look forward to him joining The PGA team.”

The decision to leave Carden Park, where he lives on-site with his family, was a tough one for Ferguson who will be replaced by Paul Bayliss. “This has been an incredibly hard decision for me to make along with my wife and family. My children have only ever really known Carden Park and the team here but at this stage of my life it is a case of now or never, and so I feel it is the right time to place this much-loved venue into the very safe hands of Paul Bayliss.

“Paul and I have worked closely together previously and I am confident that the next phase for Carden Park will be a hugely successful one. I look forward to my completely new and exciting challenge at the PGA but will obviously be sad to leave the team and many friends I have made in my time here at Carden.”

Bayliss’ most recent post was as regional general manager for two of the most outstanding Owners Only Holiday Home Parks in the UK where he was working in North Wales looking after Plas Coch and Brynteg. Prior to that he spent seven years in Manchester, first of all as resident manager of The Midland Hotel and then taking stewardship of Cottonopolis’ largest hotel, The Macdonald Manchester Hotel and Spa as well as its sister boutique residence, The Townhouse.

For two years during his time in Manchester he was also chair of the City Regions Hoteliers and Venues Association leading an organisation boasting Europe’s largest hotel and venue membership of more than 5,000. A high profile position within the industry that on occasion took him to Parliament to work on behalf of the north and the hospitality profession as a whole. He won a Scholarship through The Master Inn holders and attended what is considered to be the best general managers programme in the World at Cornell University.

Most importantly Paul’s introduction to luxury hotels was as deputy GM to Ferguson in 2007 at Carden Park for a highly successful two years. Prior to that he worked for AstraZeneca joining them as their Food Service GM straight from the British Army rising through the ranks from apprentice chef and departing some 24 years later on a commission in 2006 to see if, as he describes it, ‘he could cut it in civi-street.’

Bayliss said: “It was probably the easiest decision I have had to make in my career. I said when I left Carden for my adventure into Manchester that if Hamish ever decided to leave then I’d love to be the one to take it on after him.

“I was very, very lucky and got a head start in hotels at Carden in 2007 as it’s a fabulous resort with amazingly loyal and passionate staff and most vitally I got myself a master class in the art of hotel management from someone who is quite rightly acknowledged as one of the best GMs in our industry.

“The timing was perfect back then but I feel even more fortunate now because of the amazing opportunity I’ve been afforded.

“I’m so pleased to be back and ready to take this superb resort forward.”

Pictured at Carden Park are Hamish Ferguson, left, and Paul Bayliss.