LIVERPOOL’S internationally famous waterfront will stage one of its most unusual events next month when some of the world’s top golfers gather for an innovative one-hole shoot-out in the heart of the city.
The players will be swapping the lush fairways and greens for a fast and fun night golf competition at Liverpool Waters’ Princes Dock.
The Hero Challenge is designed to take the sport away from its traditional settings to attract a new generation of fans with its ground-breaking format and locations.
Previous events have been held at Edinburgh Castle and in the midst of London’s business district at Canary Wharf.
The Challenge will serve as a curtain-raiser for the British Masters, which is being staged at Hillside Golf Club, just along the coastline at Southport, from May 9-12.
The European Tour event is being hosted by home town boy Tommy Fleetwood, who cut his golfing teeth on the local municipal, but is now ranked 13th in the world and is in action at this week’s US Masters at Augusta.
The Hero Challenge – which is backed by motorbike manufacturers Hero Motocorp Ltd – made a successful debut at the British Masters in 2016 and previous winners include 2018 Masters Tournament champion Patrick Reed, Swedish Major winner Henrik Stenson, and Ryder Cup hero Lee Westwood.
Dr Pawan Munjal, chairman, managing director and chief executive officer, Hero MotoCorp, said: “The Hero Challenge is an innovative concept that is attracting a large number of new fans to the game and we are glad to see a lot of youngsters coming to watch the event. I am also pleased to see the Hero Challenge being held at the historic Liverpool Waters’ Princes Dock, which is in keeping with the unique format of the event.”
Liza Marco, asset manager at Liverpool Waters, said: “We’re incredibly excited to be hosting this year’s world-famous event at Princes Dock. Liverpool’s waterfront provides a spectacular backdrop for the contest and it’s a pleasure to work with the European Tour team to make the most of our fantastic city, putting our historic waterfront well and truly on the map.”
Keith Pelley, European Tour chief executive, said: “The Hero Challenge has proven to be incredibly popular with players and spectators and has continued to grow apace since the first edition in 2016. We started off at some of the most spectacular golf courses on the European Tour and it has been a lot of fun to see the event continue to evolve in such globally recognised and diverse locations as London’s Canary Wharf and Edinburgh Castle.
“I know that the upcoming edition on the stunning Princes Dock will tee off another fantastic season of the Hero Challenge, and I would like to thank Peel Land and Property for giving us the opportunity to stage the event in such a fantastic setting.”
Spectators can get free tickets to watch the Hero Challenge action unfold on the evening of Tuesday, May 7, from LostInTV.com
Fleetwood – the 2017 Race to Dubai champion who contributed four points to Europe’s 17½-10½ Ryder Cup triumph at Le Golf National last September – will follow in the footsteps of his fellow countrymen Ian Poulter, Luke Donald, Lee Westwood and Justin Rose when he hosts the Betfred British Masters two days later.
Tickets for the Betfred British Masters are available at europeantour.com/tickets