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Mottram celebrates success at golf’s ‘Oscars’

JUST 24 hours after British actor Eddie Redmayne claimed an Academy Award in a star-studded ceremony in Hollywood, Mottram Hall was able to celebrate a similar success in the golf service industry’s own ‘Oscars’ in Birmingham.

For the QHotels golf and leisure resort, in Mottram, was awarded the title of ‘Most Improved Golf Operation Team of the Year’ at the fifth annual 59Club Service Excellence Awards, held at the Forest of Arden Marriott Hotel & Country Club.

The event, compered by BBC sports presenter Dan Walker, is designed to reward the top golf venues across all business elements – sales, service, operations, retail and management. And 59Club’s industry benchmark, the gold and silver flag award, recognises the finest membership clubs and commercial venues.

In total 14 awards were given out, celebrating the achievements of the very best individuals, teams and venues within the golf industry, while another 17 golf venues saw their commitment to continued quality recognised with the award of a prestigious ‘flag’.

Celebrating this award and two other group successes, QHotels’ group golf sales and marketing manager, Jamie Carroll, said: “The awards we have received across the QHotels portfolio are a reward for the people at the hotel who are responsible for delivering outstanding customer service. We are proud to be recognised for our efforts and our relationship with the 59Club will allow us to keep improving and striving to achieve excellence in everything that we do each day.”

Simon Wordsworth, chief executive at 59Club and a fellow of the PGA, said: “Once again we had a tremendous evening which allowed us to not only recognise the efforts of people within our industry, but also to network and meet them on a social level. As always there is a lot of congratulating going on but it’s clear that those present were impressed and, often, inspired, by the success of their peers.

“Our congratulations go out to the team at Mottram Hall. It’s a great honour for 59Club to be able to host this event which is now a fixture in the industry calendar and very popular with those working in golf.”

59Club is fast becoming the industry standard for measuring and comparing customer-service levels and analysing all key revenue streams for golf venues, and is committed to the on-going development of club managers and PGA professionals.

The unique benchmarking and training service has already benefited hundreds of PGA members and golf course operators. The services include a series of mystery shopper recorded-enquiry calls and live visits, followed up with regular analysis and training to ensure venues can identify trends and compare, improve, or maintain, service standards.

Formby Hall’s Leighton Williams won the award for leading individual golf sales performance.

Pictured are Mottram Hall’s Jonny Chaisty, second left, and Simon Lawton, right, with Dan Walker, left, and 59Club director Matt Roberts.