Latest News

Whaley Bridge golfer, 71, hits 10th ace!

ACTUARIES have calculated the chance of an amateur golfer making a hole-in-one at approximately 12,500 to 1 – even tour professionals face unfavourable odds stacked against at 2,500 to 1.

But it was business as usual for Whaley Bridge’s Colin Axon, 71, when he notched his 10th hole-in-one, and the milestone saw him rewarded with a limited-edition BOSS watch for his most recent effort.

Axon – who has played county golf for Cheshire and Derbyshire and currently plays for Cheshire senior team – scored his latest ace with a five-iron on the 178-yard, par-three 14th at his club, Mellor and Townscliffe, and the six-handicapper was rewarded with membership of the exclusive BOSS Watches H1Club and a specially-commissioned, commemorative timepiece.

He said: “Having made nine holes-in-one, I was waiting patiently for my 10th – double figures. On the day, I hit a five-iron into a slight breeze and caught it a touch thin, much to the amusement of my playing partners, John and Fraser.

“Even so, I knew it was on line and turned away to pick up my other club, at which point the lads shouted, ‘it’s in, it’s in’ so I didn’t get to see it. While it wasn’t my most memorable strike, it will remain, for me, the most memorable hole-in-one of all.

“I’d say the secret to scoring a hole-in-one is some talent and a bit of luck, although my wife would say it’s ‘too much golf’ – and she’s probably right!”

The luxury German brand has once again pledged to reward club golfers with an exclusive watch for every hole-in-one recorded during a club competition in 2014 after giving away £600,000-worth of limited-edition mementos in 2013 – and Axon is among the latest to achieve the feat this year.

The scheme is open to any golfer whose club uses HowDidiDo – a free-to-use, web-based social network for golfers – and anybody playing in official club competitions is eligible. Currently, more than 1,800 clubs use the website.

Stephen Brydon, commercial director for MGS Distribution, the official licenced UK distributor for BOSS Watches, said: “Congratulations to Colin on achieving golf’s Holy Grail of a hole-in-one.

“To the majority of amateur golfers, recording a hole-in-one will be the most memorable thing they achieve in golf – a once-in-a-lifetime experience probably – and we want to ensure they have much better memories than merely a dent in their bank balance after buying drinks in the clubhouse.

“The exclusive BOSS watch is available only to golfers who record a hole-in-one. It will provide a constant reminder of the achievement and also help to ensure they’re never late for a tee-time again.

“We also hope it might add a frisson of extra excitement to club competitions for golfers who may not be in with a chance of winning the event, for they know that every time they stand on the tee on a par-three, they are just one shot away from winning a stunning timepiece.”

In addition to the limited-edition watch, Axon is also awarded membership of the exclusive BOSS Watches H1 Club which offers its members access to exclusive benefits and merchandise.

No extra registration is required to participate in the BOSS Watches promotion as all official club competitions are recorded on the HowDidiDo system, so holes-in-one are noted and automatically ratified by the golfer’s club.